Flowers by Gabrielle
UX/UI Design, UX Research, User-Testing
OVERVIEW:
Flowers by Gabrielle is a florist located in Detroit. After expanding in 2019, I was approached to design a data-driven e-commerce website to increase sales.
KEY TAKEAWAY:
Results included an increase in online sales revenue by 111%, a 13% increase in conversion rates, and a 72% increase in units sold.
Figma, Miro, Typeform, Optimal Sort
